About Us

Ektafiskur (Real fish) in Hauganes by the Eyjafjordur bay is one of the main producers of salted cod fish in consumer packaging in Iceland. The consumer packaging started in 1993 but the company has roots back to 1940. Ektafiskur is a true pioneer in preparing ready-to-cook salted cod fish products and received in innovation award in 2005. The products are sold all over Iceland in stores and restaurants, as well as in a few areas in Spain and Italy.

The manager of Ektafiskur, Elvar Reykjalín – self proclaimed ‘King of the Salted Codfish”, is a third generation salted codfish producer as his grandfather established the factory in 1940 and evolved the methods that have been put to practice ever since.

Elvar has made many public appearances on various TV shows from all over the world, one interesting visit was from Travel Channel where Jack from Booze Traveler came to taste rotten shark, see the video below.